This is what the logo stand for; completeness and balance. Beauty and confidence. Assurance and trust. These are feelings thats the patients embrace. Because the circle in the logo represents a feeling of fulfillment, it makes patients relate to this feelings, feeling amazing about their skin, appearance and their wellbeing. We, people in general. are always in the search for self-improvment whether it be our appearance, our confidence levels or our perspective of attractiveness. The O'Connell Dermatology logo represents this journey of improvement. The reason the circle is not completely filled in and has two thin gaps breaking up the circle between the colors in the universal realization that nothing is perfectly flawless. This is true of beauty.\